Recently, the team here at Chicago Style SEO has been working on a few projects with Scott Leff of Leff Communications. During our conversations with clients, we realized that there is a bit of a hole when it comes to B2B companies understanding how to use the available Internet tools to market effectively.
We decided to team up with Scott and collaborate on our first response: “How B2B companies can unlock the value of online marketing.” In it, we highlight a fairly simple and proven path to create a solid B2B marketing campaign online from the ground up.
Over the next few months, we will be updating and expanding on these concepts (both for the specific white paper campaign, as well as bringing in more aspects of the online marketing ecosystem). Check back here at the Chicago Style SEO blog or at the Leff Communications blog for our ongoing discussions.
