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Open Source Negative Keyword List

We have compiled a list of negative keywords that have been shared with us over the years and want to make sure anyone who needs it has access. Below is several ways you can get the list:

Also, you can make suggestions to be added to this list by filling out this negative keyword suggestion form.

 

Rod is a partner at Chicago Style SEO, a full-service Internet marketing company in Chicago. His main responsibility around the office is being the head PPC wrangler (he's a certified Google AdWords expert). He also seems to spend a lot of time on the phone talking with clients and prospective clients.You can find Rod on several social media channels: , Twitter, and Facebook.

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12 Comments

Missy S.

How is ‘blog’ a negative word?

Rod Holmes

Missy, good question! It depends on what part of the buying funnel you are targeting. (More info on PPC and buying funnels here.) If you only targeting people who are ready to buy widgets, you wouldn’t want your ads to show up for someone who is searching for “blog about blue widgets” because that person is not ready to buy a widget. Many of the keywords you’ll find in the General tab are intended to make you think about what your goals are. Which part of the buying funnel you are targeting is very important in deciding which negative keywords are going to do you the most good.

Very useful, thank you for your work on this.
However, I am always thinking on those lists – maybe it is too overzealous to cut all the information seekers like those who search blog or newsletter in case of B2B tech? See, for example, we have B2B products with sales cycle of 6 month or so. naturally, someone who arrives at the first stages of sales funnel also are interesting… so, this question is painful :(

Rod Holmes

Hello Rolands, Two points related to your comment: 1) This list is intended to be used as a starting point. Every time we use the list, we go through it word by word and remove anything that does not fit the goals of campaign. 2) The list does emphasize removing keywords that indicate people are high up in the buying funnel. Again, use the list to help you make decisions—it forces you to think about if you want to target people who are looking for “info” or not.

Tara

Saw this share in the google partners community – AWESOME resource

I’d recommend having a tab with just state abbreviations (ny, nj, ca, etc) – often for local businesses, even with location targeting and everything set, I still end up with nonsense phrase matches that involve state abbreviations.

That would be incredibly helpful – anyway thank you again!

Rod Holmes

Hi Tara,

Great suggestion—I’ve done this as well as a list of 300’ish largest cities in the US we’ve had laying around that we use for similar purposes.

Great list Rod! Thank you for sharing and contributing to the Google Partners Community.

Chicago Style SEO revamped our online marketing campaign, and after seeing the results, we needed it. Our business traffic and revenue continue to soar. Everyone there is friendly and beyond capable. Our company wouldn’t be the same without them.

Josh Lipton, CEO – Bike Shop Hub

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