Walden Pond is now a Costco
Can you imagine telling Thoreau about Facebook or Twitter? About Reddit?
There’s a chance the king of quiet contemplation would warm to the new era of hyper-connectivity. Or, there’s a chance he would have spearheaded this current movement to unplug and recharge.
TwitPic: @rwemerson Gr8 Vacay at Walden Pond #sopretty #wishyouwerehere
Either way, he likely would have taken his own advice when determining whom to pay attention to and whom to ignore:
“A bore is someone who takes away my solitude and doesn’t give me companionship in return.”
No one likes a bore. And in this era of endangered solitude, people value their “me-time” more than ever.
As a business, you probably can’t offer companionship (and in most states, you probably shouldn’t). But you can offer entertainment, information, or savings. The point is, if you want to take a place in someone’s overcrowded network, you have to give them something. Otherwise, they will resent the intrusion.
If you provide immediate value to the consumer and represent your brand with a genuine tone, you can boost your business through the exponentially vast reach of social media. The following articles are some great resources that we uncovered during our two-week investigation of the topic.
January 14th
12 step checklist for social media etiquette
How to use Facebook more effectively
How to use Twitter more effectively
January 15th
Dangers of misusing social advertising
The good, bad, and ugly of small businesses on Twitter
Social Media and Consumer Behavior
How your brand can become “likeable”
The backstory to Facebook’s Graph Search
Mind your manners on social media
January 16th
Five experts discuss measuring social media
January 17th
How to increase visibility through Graph Search
Facebook appearing more on search engine “social sidebars”
What’s in a name? The effect of titles on social media
January 18th
Interview with Google’s Larry Page
The death of the predatory salesman
January 21st
A business refresher on social media
Conversation with Jesse Emery of YourTrove
January 22nd
January 23rd
Gangnam style teaches social media lessons
January 24th
The ultimate guide to Facebook marketing
Marketing opportunity through Facebook Exchange
[...] it to us to analyze social media trends as indicated by the behavior of a billion Gagnam Style viewers, as shown by this [...]
[...] still tricky being a business on social media. It’s often like being a salesman trying to close a deal at someone’s birthday party – [...]
[...] Evening: There is a glut of social media activity in the early evening hours. Chalk it up to relaxing at home after work or reviewing [...]