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Fortnight Feature No. 4 – PPC Advertising

Advertising Will Outlive You

People are so quick to declare the death of advertising. It’s almost as if a rich bounty was announced and every “marketing guru” wants to be the first one holding its bloody head.

Advertising is Dead

This guy is never getting caught

What’s the reason for this? Perhaps they just get excited and jittery when things change a bit and they don’t know what else to do. They say the internet has revolutionized the industry, that first-hand consumer reviews are exceedingly available, that word-of-mouth marketing is the new black.

All of these things are true, but none of them will kill advertising.

Consumers have always and will always get information from other sources, but that doesn’t eliminate the influence that ads have on their everyday lives.

Unlike tools of communication – like morse code – that can become obsolete, advertising is a style of communication that can adapt like a chameleon to whatever environment it finds itself in.

Ads will educate, brand, impress, and persuade buying populations for the long, foreseeable future, no matter how often people proclaim its untimely passing.

PPC: The Adaptable Ad

Pay-Per-Click is a perfect example of advertising’s chameleonic nature. Since the internet was born and the landscape has shifted, advertising has adjusted its skin to fit into this new online environment.

And PPC is not just a quick, stop-gap solution. It has provided businesses with even more control over which consumers to target, all while supplying immediate, measurable feedback.

As technology evolves, Google and its competitors are paying more and more attention to the future of online advertising, updating their algorithms and page designs to accommodate an “ad-friendly environment.” Internet traffic is increasingly driven by paid search advertising, and agile businesses are already taking advantage of this.

Become one of these businesses and check out the links below. They will help you navigate the growing PPC world, which is the latest, but not the last, incarnation of advertising.

Introduction

Infographic: How the AdWords Auction Works

PPC Hero Shares the Seven Best PPC Learnings from January

Paid vs. Organic

The War on “Free Clicks” – Infographic

PPC vs. SEO

Campaign and Bid Management

Quick Tips on Managing AdWords Bids

5 AdWords Tips from PPC Masters

Are You Managing Bids Efficiently?

Controlling the AdWords Recommendations Madness

3 Big PPC Mistakes Even Pros Make

Quality Scores

The Ultimate Guide to AdWords Quality Scores

Is Your Quality Score Costing or Saving You Money?

Keywords

How to Create a PPC Keyword List

Negative Keywords Can Make or Break Your PPC Campaign

Justin Bieber Invasion! Tips for Setting Negative Keywords

Ad Copy

Ad Copy is Our Last Stand Against the Robots

Tenscores Tips for Writing Ad Copy

Testing

The Dos and Don’ts of PPC Testing

5 Ad Testing Mistakes

Google

How Google Has Made it Difficult for New Local PPC Campaigns

Google AdWords Enhanced Campaigns

The Reason Google Changed its Mobile Search Rules

The Big Picture

How Super Bowl Advertisers Look to Inbound Marketers

 

About Sam Mock

Sam Mock is the Content Director at Chicago Style SEO, a full service Internet marketing firm. He can't wait for the day when writers unite to storm the gates of Google and gorge themselves on Cheez-Its in the break room. Connect with him on , and Twitter.
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