The New Mobile Idolatry
If you’ve recently walked down the street, been on the bus, or existed at all in public space, you’ve noticed that it’s a lot harder to make eye contact with people. Instead, you see the tops of their heads, as they piously crane their necks downward toward clasped palms. Such apparently widespread fealty is actually devotion of a different sort – to the glow of a smartphone screen.
Perhaps I’ve overdramatized the rapid adoption of mobile technologies, but the impact of mobile computing on daily life has been extraordinary. And while the phone became the first host device transformed by this technology, eyeglasses and watches are next in line (with shirt buttons and shoelaces surely not far behind).
Put bluntly, mobile technology will soon just be technology. Digital access will become so ubiquitous that the current novelty of highlighting the mobile variety will become redundant. Now that computers have crashed through the walls of our homes and offices, they aren’t about to return obediently to their desktops.
Give your business a head start by adapting to this new frontier now. Below are some useful articles and resources we uncovered while looking into the evolving state of mobile marketing and technology.
Studies
40% of Internet time on mobile
68% use mobile for email, 26% for shopping
Social and mobile gaming ads better than online formats
Mobile Strategies and Tips
General
Identifying the differences in mobile marketing
Mobile advertising ecosystem explained
Optimization
Mobile and tablet optimization
8 popular mobile SEO claims refuted
How mobile-optimized sites drive conversion rates
12 tips for optimizing mobile landing pages
PPC
Best practices for Mobile PPC campaigns
Migrating to enhanced campaigns
How to do mobile keyword research in 2013
Content
8 ways to adapt content marketing to mobile
Book Review: “Content Strategy for Mobile”
Mobile Products and Services
Amazon vs. Google: the mobile battlefield
Infographic – Google’s mobile strategy
Google is re-imagining mobile advertising
“Pass” on the Firefox phone OS
Android or iOS the biggest seller?
Facebook news feed learns from mobile
World-view
How mobile phones are used worldwide
White House supports cell phone unlocking
Mobile-only Internet users by country
Wall Street Journal on App makers targeting China
Infographic – Mobile Phones tackling poverty
* Image source: http://www.visualnews.com/2013/01/09/we-never-look-up/
[...] The New Mobile Idolatry If you’ve recently walked down the street, been on the bus, or existed at all in public space, you’ve noticed that it’s a lot harder to make eye contact with people. Instead, you see the tops of their heads, as they piously crane their necks downward …read more [...]