Often lost in the hullabaloo of Internet marketing is the most fundamental necessity for the SEO health of a website – semantic markup.
While not the most glamorous or talked about tool, good semantic markup serves to bolster the on-site integrity and stability of a webpage. Without proper XHTML tags, a lot of quality content will go unrecognized by web crawlers. And robots aren’t the only ones that will be left unimpressed. Savvy professionals visiting your site will notice the lack of optimized architecture, diminishing the site’s reputation.
With poor semantic markup the most popular, widely disseminated content and the most robust back-link profile will ultimately point back to a house with a patchy roof. Before setting out on extensive off-site Internet marketing strategies, be sure to get your house in order first, optimizing your website’s semantic markup and allowing your site to earn whatever organic traffic it deserves on its own merit.
Below are some useful resources with information and guides on how to master semantic markup.