Archive by Author
06
Jan

We’ve Written a White Paper

By • January 6, 2012 • Internet Marketing Strategies • Leave a comment

Recently, the team here at Chicago Style SEO has been working on a few projects with Scott Leff of Leff Communications. During our conversations with clients, we realized that there is a bit of a hole when it comes to B2B companies understanding how to use the available Internet tools to market effectively. We decided to [...]

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12
Feb

7 Steps to Shopping Cart Checkout Optimization

By • February 12, 2009 • On Site SEO • 6 Comments

If you get 1000 visitors a day to your site and 2% convert into customers, you will have 20 customers a day. At Chicago Style SEO, we are obviously proponents of always looking to increase your relevant traffic, but at a certain point, it becomes much more efficient to work on increasing your conversion rate. [...]

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28
Jan

Google Adwords Professional Qualified Company

By • January 28, 2009 • SEO News • 1 Comment

First of all, congrats to Rod Holmes for passing the Adwords Professional test.  He actually passed it last week, but there was a minor snafu on the back end getting the credit to show on our account. Thanks to the help of a very friendly Adwords team member, we managed to get the reporting fixed. [...]

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20
Jan

Web Designers Suck at Semantic Markup!

By • January 20, 2009 • On Site SEO • 13 Comments

Yeah, I’m talking about you. I have been looking at quite a lot of source code from websites lately, and I’m struck by just how rampant bad semantic markup is on the web. I’m not talking about whether sidebar headers should be H3 or H4; I’m seeing whole sites with the same title (or none [...]

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05
Jan

SEO in the Bicycle Industry: A Case Study

By • January 5, 2009 • SEO Case Studies • 2 Comments

2008 has been a very good year for Wandertec, Inc. : They have seen traffic increase on their flagship store, Bike Trailer Shop, by over 300% and overall sales are expected to surpass 400% (in comparison to 2007). In the midst of a flailing economy, they have hired 3 full-time employees with plans to begin [...]

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14
Dec

The Importance of Google Universal Search

By • December 14, 2008 • Internet Marketing Strategies • Leave a comment

On May 16, 2007, Google announced the beginning of universal search: Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today, the [...]

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03
Nov

Link Building and Defensible Traffic

By • November 3, 2008 • Link Building • 4 Comments

Rod’s last post about the evolution of SEO got me thinking about the evolution of link building as it pertains to Internet marketing. I like to use the term Internet marketing, as opposed to SEO, to describe what I do because the work entails so much more than a focus on search engines implies. Back [...]

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25
Sep

Optimizing PDF Documents for Search Engines

By • September 25, 2008 • On Site SEO • 2 Comments

From my experience, PDFs are one of the most widely used, yet under optimized elements of a huge portion of websites.  All too often, I see websites using pdfs in situations that would be much better served taking the extra time to create a new website page.  The situation is exacerbated by the fact that [...]

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04
Sep

Google Chrome Reviews

By • September 4, 2008 • SEO News • 1 Comment

Well, being a Mac user, I haven’t been able to test drive Google’s new browser Chrome yet.  But, it is probably for the best because even if I loved it, I wouldn’t be able to move away from Firefox until a whole lot of addons have been built. According to Clicky, the browser is already [...]

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02
Sep

Google Announces Chrome Web Browser

By • September 2, 2008 • SEO News • Leave a comment

Monday, Google announced that they would entering the browser wars with an open source browser based on the Webkit rendering engine.  The Official Google Blog has a post saying it should be available today, though all of the Chrome related pages seem to be down for the time being. Here are some of the details [...]

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