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About Ben Robinson

Ben Robinson has spent the better portion of the last 10 years doing freelance graphic design, web design, and internet marketing in the Chicago area. You can find his full profile here, or find him on or Twitter.

Author Archive | Ben Robinson

We’ve Written a White Paper

By on January 6, 2012 in Internet Marketing Strategies

Recently, the team here at Chicago Style SEO has been working on a few projects with Scott Leff of Leff Communications. During our conversations with clients, we realized that there is a bit of a hole when it comes to B2B companies understanding how to use the available Internet tools to market effectively. We decided to [...]

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7 Steps to Shopping Cart Checkout Optimization

By on February 12, 2009 in On Site SEO

If you get 1000 visitors a day to your site and 2% convert into customers, you will have 20 customers a day. At Chicago Style SEO, we are obviously proponents of always looking to increase your relevant traffic, but at a certain point, it becomes much more efficient to work on increasing your conversion rate. [...]

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Google Adwords Professional Qualified Company

By on January 28, 2009 in SEO News

First of all, congrats to Rod Holmes for passing the Adwords Professional test.  He actually passed it last week, but there was a minor snafu on the back end getting the credit to show on our account. Thanks to the help of a very friendly Adwords team member, we managed to get the reporting fixed. [...]

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Web Designers Suck at Semantic Markup!

By on January 20, 2009 in On Site SEO

Yeah, I’m talking about you. I have been looking at quite a lot of source code from websites lately, and I’m struck by just how rampant bad semantic markup is on the web. I’m not talking about whether sidebar headers should be H3 or H4; I’m seeing whole sites with the same title (or none [...]

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SEO in the Bicycle Industry: A Case Study

By on January 5, 2009 in SEO Case Studies

2008 has been a very good year for Wandertec, Inc. : They have seen traffic increase on their flagship store, Bike Trailer Shop, by over 300% and overall sales are expected to surpass 400% (in comparison to 2007). In the midst of a flailing economy, they have hired 3 full-time employees with plans to begin [...]

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The Importance of Google Universal Search

By on December 14, 2008 in Internet Marketing Strategies

On May 16, 2007, Google announced the beginning of universal search: Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today, the [...]

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Link Building and Defensible Traffic

By on November 3, 2008 in Link Building

Rod’s last post about the evolution of SEO got me thinking about the evolution of link building as it pertains to Internet marketing. I like to use the term Internet marketing, as opposed to SEO, to describe what I do because the work entails so much more than a focus on search engines implies. Back [...]

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Optimizing PDF Documents for Search Engines

By on September 25, 2008 in On Site SEO

From my experience, PDFs are one of the most widely used, yet under optimized elements of a huge portion of websites.  All too often, I see websites using pdfs in situations that would be much better served taking the extra time to create a new website page.  The situation is exacerbated by the fact that [...]

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Google Chrome Reviews

By on September 4, 2008 in SEO News

Well, being a Mac user, I haven’t been able to test drive Google’s new browser Chrome yet.  But, it is probably for the best because even if I loved it, I wouldn’t be able to move away from Firefox until a whole lot of addons have been built. According to Clicky, the browser is already [...]

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Google Announces Chrome Web Browser

By on September 2, 2008 in SEO News

Monday, Google announced that they would entering the browser wars with an open source browser based on the Webkit rendering engine.  The Official Google Blog has a post saying it should be available today, though all of the Chrome related pages seem to be down for the time being. Here are some of the details [...]

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