Chicago Style SEO

We’ve all done it—you’ve done the heavy lifting of the keyword research, sorting out logical ad groups, written your ads (making sure to do A/B testing)…you’re anxious to light that firecracker and see what happens! So you flip the switch to “Enabled” and anxiously wait for the data to start rolling in. When you check [...]

Technical Definition of a Landing Page “Landing page” may sound straightforward, but it’s actually a slippery term. Technically, a landing page is any page that a visitor to your site first sees—the page they land on. This often means the home page, but if visitors followed a link to your site, they may land on [...]

When I work on building and optimizing AdWords accounts for our clients, I always keep two things in mind while making decisions: The client’s goals for the campaign The buying funnel What’s a buying funnel? A buying funnel is a way of representing the stages a purchaser goes through on their way to buying a [...]

Sixty three (63) ad networks are peeking over my shoulder right now…but I get ahead of myself. There has been a lot of talk about Google’s recent announcement that they are rolling out Interest-Based Advertising inside of their AdWords platform. They initially began talking about this in 2009, slowly allowing more and more people to [...]

Tracking AdWords conversions completely and accurately is one of the most important things you can do for your clients. It shows them the true ROI of their AdWords campaigns and shows just how good you are at optimizing AdWords for them! Last week I finally found PhonePress, a free WordPress plugin that allows you to easily [...]