Author Archive | Rod Holmes

Last week we found ourselves on the phone with Google’s help desk asking for more information on Cost Per Phone call (CPP) bidding, a relatively new service for call extensions. The information we could find online on CPP (call extension info and CPP bidding info) left us with a lot of questions, so we rung [...]

I received an email just before lunch from AdWords with the subject line, “Important update to AdWords click-to-call campaigns in the US.” (See email here.) I suspected it wasn’t going to be good, so I decided to wait to read it until I got my work done. It was a good decision as the email [...]

We’ve all done it—you’ve done the heavy lifting of the keyword research, sorting out logical ad groups, written your ads (making sure to do A/B testing)…you’re anxious to light that firecracker and see what happens! So you flip the switch to “Enabled” and anxiously wait for the data to start rolling in. When you check [...]

Technical Definition of a Landing Page “Landing page” may sound straightforward, but it’s actually a slippery term. Technically, a landing page is any page that a visitor to your site first sees—the page they land on. This often means the home page, but if visitors followed a link to your site, they may land on [...]