When I work on building and optimizing AdWords accounts for our clients, I always keep two things in mind while making decisions: The client’s goals for the campaign The buying funnel What’s a buying funnel? A buying funnel is a way of representing the stages a purchaser goes through on their way to buying a [...]

Sixty three (63) ad networks are peeking over my shoulder right now…but I get ahead of myself. There has been a lot of talk about Google’s recent announcement that they are rolling out Interest-Based Advertising inside of their AdWords platform. They initially began talking about this in 2009, slowly allowing more and more people to [...]

Tracking AdWords conversions completely and accurately is one of the most important things you can do for your clients. It shows them the true ROI of their AdWords campaigns and shows just how good you are at optimizing AdWords for them! Last week I finally found PhonePress, a free WordPress plugin that allows you to easily [...]

I can’t believe I hadn’t come across this simple AdWords tutorial video before; it goes a great job of explaining not only Quality Scores but also how your bid gets converted into your cost-per-click (CPC). Simple as that…enjoy.

While going through my email in Gmail this morning I saw a little pop up that said I was going to start seeing fewer ads soon and asked if I wanted to learn more. Given how many AdWords clients we have, I of course wanted to see more. The link took me here. It sounds [...]