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The Biggest Factor for Conversions—Emotion

The Rhetoric of Web Design—Part 3: Emotion You’ve labored to get people to visit your site. Advertising, SEO, content, social media, emails, PR—it’s all been in an effort to drive visits. As mentioned in the previous articles in this series, those visitors shouldn’t go to waste. Your business makes no money from visits alone. And […]

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Google Launches “Google My Business” Platform to Help Simplify Local Marketing for Businesses

Google announced today it would be rebranding current Google+ pages to Google My Business (GMB?). The update doesn’t change what users will see in Google Maps or Search, rather simplifies management for business owners on the backend. Also, a Google My Business app will be available for iOS and is already available on Android so you […]

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nimble candle

Chicago Style SEO Acquires Firm, Nimble Candle

        Do you remember what it felt like playing pick up basketball in school—you’re scraping by, neck and neck with the other team, when out of nowhere, one of the best ballers in your grade saunters to the court and joins your team? “Oh, the places we’ll go and the ‘oops we’ll […]

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Monthly Marketing News—April ’14

Every month we round up the latest in SEO, content, PPC, Google Analytics, and social media so that you have the most important highlights on the going-ons of internet marketing. This month you’ll find the biggest news under Analytics, some interesting mergers in Social, and the Bing Ads continues to differentiate itself from AdWords.   […]

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Schema.org Actions Help Google Better Understand Your Content

Schema.org Evolves, Adds Actions If you want to improve the line of communication between your site’s content and Google’s robots, then there’s big news in the world of semantic markup. For the uninitiated, the Semantic Web, contextualized by languages like Schema.org, is critical in translating and clarifying structured data for search engines to recognize, making […]

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Is Facebook Still a Viable Marketing Platform?

There’s a lot of sturm and drang in the air when businesses log into their Facebook accounts. Views are plummeting, reach is shrinking, and “likes” are becoming even more ephemeral and mysterious than ever. What exactly is happening? Simply put, Facebook is putting the squeeze on business accounts. After attracting companies to their platform to […]

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Weekly Marketing News — 3/31/14

SEO / Content More Precise Index Status Data for Your Site Variations Authority Is the New Links App Indexing Updates Testing the Accuracy of Avg. Position for Search Queries in Google Webmaster Tools Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples 10 Ways To Get Traffic Like Buzzfeed (Without Paying For […]

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How Logic Can Improve Site Conversions

The Rhetoric of Web Design Part 2: Logos/Reason In part one of incorporating rhetoric in your web design and conversion optimization, you established relevance and credibility, earning trust from your brand new visitor. Congratulations. The skittish squirrel that is the modern day web surfer has not retreated away from you. But if you’re like most […]

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How to Prevent Users from Bouncing Off Your Site

The Rhetoric of Web Design Part 1: Trust/Ethos Last month, I summoned the elbow-patched professor inside me and got all philosophical. I implored marketers and developers to heed Aristotle’s tenets of rhetoric when designing their websites. The combination of earning initial trust, appealing to logic, and triggering action through an emotion are just as important […]

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What Super Bowl Ads Teach Us NOT to Do

If you’re familiar with high school talent shows, then you understand what Super Bowl advertising is becoming. In both instances, a never-ending queue of characters is trotted out in front of an audience, each attempting to impress and dazzle, to inherit a new identity by sheer willpower and hopefully change their fate in the brutal […]

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