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Chicago Style SEO Blog

The Importance of Google Universal Search

On May 16, 2007, Google announced the beginning of universal search:
Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today, the company [...]

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December 14, 2008   No Comments

Link Building and Defensible Traffic

Rod’s last post about the evolution of SEO got me thinking about the evolution of link building as it pertains to Internet marketing. I like to use the term Internet marketing, as opposed to SEO, to describe what I do because the work entails so much more than a focus on search engines implies. [...]

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November 3, 2008   4 Comments

The Evolution of SEO: Growing Ever More Complex

In his book, A Brief History of Everything, Ken Wilber lays out a fascinating case of how the world is continually evolving and how with every step along the way, everything gets more and more complex. This is most certainly the case with SEO.
In their posts  Social Interaction & Advertising Are The Modern Day Search [...]

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October 20, 2008   2 Comments

Optimizing PDF Documents for Search Engines

From my experience, PDFs are one of the most widely used, yet under optimized elements of a huge portion of websites.  All too often, I see websites using pdfs in situations that would be much better served taking the extra time to create a new website page.  The situation is exacerbated by the fact that [...]

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September 25, 2008   2 Comments

Google Chrome Reviews

Well, being a Mac user, I haven’t been able to test drive Google’s new browser Chrome yet.  But, it is probably for the best because even if I loved it, I wouldn’t be able to move away from Firefox until a whole lot of addons have been built.
According to Clicky, the browser is already at [...]

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September 4, 2008   1 Comment

Google Announces Chrome Web Browser

Monday, Google announced that they would entering the browser wars with an open source browser based on the Webkit rendering engine.  The Official Google Blog has a post saying it should be available today, though all of the Chrome related pages seem to be down for the time being.
Here are some of the details that [...]

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September 2, 2008   No Comments