Chicago Style SEO

“Conversion Optimization” sounds intimidating and a bit borg-like but it really just describes how people engage with your website. This “conversion” might mean signing up for your newsletter, subscribing to your blog, or purchasing your good or service. By using tools like Google Analytics and setting goals and funnels you can measure how effective your [...]

All Macs have a built in application called Preview. Preview does all kinds of wonderful stuff: it is the default PDF viewer on Mac, it allows you to sign PDFs, annotate them, open nearly any photo type, and most importantly for this post, it allows you to edit photos. How To Crop a Photo Using Preview Cropping [...]

This is the sixth post in a series that addresses several different ideas on how to speed up your website. This series was brought about because of Google’s new focus on how quickly webpages and websites load; by focusing, I mean that they are now saying that page load speeds are one of the factors [...]

The next step in our series of how to speed up your webpages and websites is the easiest: how to turn on compression on your web server. Turning it on will mean the web server will finish all the work faster and therefore deliver the pages more quickly to the reader.

This is the fourth in a series of about seven posts (I keep finding more info and may add a couple more posts) on how to speed up your web pages and your website in general. Speeding up sites has been in the news recently because Google has announced that page speed is now a factor [...]

This is the third in a series of seven or so (you never know, we might more to write about) posts on how to speed up your web pages and your website in general. A lot more attention has been paid to site speed by the SEO community because Google began talking about how they planned [...]

This is the second of several posts addressing issues around Google’s announcement that they are releasing a new architecture (called Caffeine) for their web search and their emphasis in conjunction with Caffeine’s release of how quickly web pages load. In the series we will be looking at: An Overview of Site Speed How to find out [...]

In August of 2009 Google began talking about releasing Caffeine on the world (or at least the world of people that use and count on Google). What’s Caffeine? According to Google it’s their “next-generation architecture for Google?s web search.” This means Google is looking at changing how they index the Internet and they are reevaluating [...]

While reading Michael Gray’s post on WordPress’ scalability, I followed this link to a webmasterworld.com forum on WordPress’ default .htaccess code. jdMorgan replied to thread with a whole new set of code to replace the .htaccess file that WordPress installs to optimize the URLs in a blog. jdMorgan had rewritten the .htaccess code in order [...]