Archive | On Site SEO
24
Jun

Bing Local Now Allows Local Listings Confirmation By Phone, But Not If You’ve Asked for a Postcard

When Bing first came out, we at Chicago Style SEO immediately went in to claim our local listings (as everyone concerned with their web site’s SEO should do for all search engines and directories). I was a bit displeased when I went in to find that Bing was going to mail me a postcard with [...]

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12
Feb

7 Steps to Shopping Cart Checkout Optimization

If you get 1000 visitors a day to your site and 2% convert into customers, you will have 20 customers a day. At Chicago Style SEO, we are obviously proponents of always looking to increase your relevant traffic, but at a certain point, it becomes much more efficient to work on increasing your conversion rate. [...]

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20
Jan

Web Designers Suck at Semantic Markup!

Yeah, I’m talking about you. I have been looking at quite a lot of source code from websites lately, and I’m struck by just how rampant bad semantic markup is on the web. I’m not talking about whether sidebar headers should be H3 or H4; I’m seeing whole sites with the same title (or none [...]

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20
Oct

The Evolution of SEO: Growing Ever More Complex

In his book, A Brief History of Everything, Ken Wilber lays out a fascinating case of how the world is continually evolving and how with every step along the way, everything gets more and more complex. This is most certainly the case with SEO. In their posts  Social Interaction & Advertising Are The Modern Day [...]

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25
Sep

Optimizing PDF Documents for Search Engines

From my experience, PDFs are one of the most widely used, yet under optimized elements of a huge portion of websites.  All too often, I see websites using pdfs in situations that would be much better served taking the extra time to create a new website page.  The situation is exacerbated by the fact that [...]

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