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Google’s Need for Speed – An Overview

By on March 16, 2010 in On Site SEO

In August of 2009 Google began talking about releasing Caffeine on the world (or at least the world of people that use and count on Google). What’s Caffeine? According to Google it’s their “next-generation architecture for Google?s web search.” This means Google is looking at changing how they index the Internet and they are reevaluating [...]

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Speed Up the Rewrite Engine for WordPress

By on February 15, 2010 in On Site SEO

While reading Michael Gray’s post on WordPress’ scalability, I followed this link to a webmasterworld.com forum on WordPress’ default .htaccess code. jdMorgan replied to thread with a whole new set of code to replace the .htaccess file that WordPress installs to optimize the URLs in a blog. jdMorgan had rewritten the .htaccess code in order [...]

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Bing Local Now Allows Local Listings Confirmation By Phone, But Not If You’ve Asked for a Postcard

By on June 24, 2009 in On Site SEO

When Bing first came out, we at Chicago Style SEO immediately went in to claim our local listings (as everyone concerned with their web site’s SEO should do for all search engines and directories). I was a bit displeased when I went in to find that Bing was going to mail me a postcard with [...]

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7 Steps to Shopping Cart Checkout Optimization

By on February 12, 2009 in On Site SEO

If you get 1000 visitors a day to your site and 2% convert into customers, you will have 20 customers a day. At Chicago Style SEO, we are obviously proponents of always looking to increase your relevant traffic, but at a certain point, it becomes much more efficient to work on increasing your conversion rate. [...]

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Web Designers Suck at Semantic Markup!

By on January 20, 2009 in On Site SEO

Yeah, I’m talking about you. I have been looking at quite a lot of source code from websites lately, and I’m struck by just how rampant bad semantic markup is on the web. I’m not talking about whether sidebar headers should be H3 or H4; I’m seeing whole sites with the same title (or none [...]

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The Evolution of SEO: Growing Ever More Complex

By on October 20, 2008 in On Site SEO

In his book, A Brief History of Everything, Ken Wilber lays out a fascinating case of how the world is continually evolving and how with every step along the way, everything gets more and more complex. This is most certainly the case with SEO. In their posts  Social Interaction & Advertising Are The Modern Day [...]

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Optimizing PDF Documents for Search Engines

By on September 25, 2008 in On Site SEO

From my experience, PDFs are one of the most widely used, yet under optimized elements of a huge portion of websites.  All too often, I see websites using pdfs in situations that would be much better served taking the extra time to create a new website page.  The situation is exacerbated by the fact that [...]

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