Internet Marketing: Analytics

No matter what platform or tracking solution you use, analytic data from your website is the single most important key to success.  The ability to track results in real time has revolutionized the advertising world.  It is impossible to overstate the importance of this – getting good data is crucial.

This is why, the first thing Chicago Style SEO does for any client is install Google Analytics and/or review your current tracking solution. We recommend using Google Analytics even if it is side-by-side with another package because we know it works well, it is very stable, extremely versatile, and free.

A typical installation takes only one to two hours and involves:

• adding custom filters to regularize incoming data and exclude employee data.
• insuring all site pages are properly tagged.
• setting up goals.
• setting up e-commerce tracking.
• and much more, all tailored to fit your needs.

Clients with Google Adwords campaigns will have the accounts tied together with special profiles to separate the different incoming data streams, as well as a special filter to track the exact keywords being searched by customers.Chicago Style SEO also offers extensive monthly tracking reports to give you a clear snapshot of what is happening on your site.  Along with Analytics reports to highlight key metrics like traffic, time on site, bounce rate, etc., we have custom pay-per-click (PPC) reports, and keyword ranking reports.  These become invaluable for increasing revenue. The reports allow you to increase efforts on what works and decrease wasteful spending ineffective efforts.