Imagine not only knowing if something was working to increase business but also knowing why it was or wasn’t working – therein lies the power of analytics. In an era when information is king, no matter what platform or tracking solution you use, analytic data from your website is the single most important key to success. The ability to track results in real time has revolutionized the advertising world, making it impossible to overstate the importance of acquiring good data.
Chicago’s Analytics Professionals
At Chicago Style SEO, we make analytics an initial priority for every client. By reviewing your current tracking solution and providing the option to install Google Analytics, we make sure you have command of your business data before any other improvements are made. We recommend Google Analytics in particular, even if it runs concurrently with another package, because it is powerful, stable, versatile, and free.
A typical one to two hour installation involves:
- Adding custom filters to regularize incoming data (while excluding employee data).
- Insuring all site pages are properly tagged
- Establishing trackable goals
- Establishing e-commerce tracking
- Establishing buying funnel monitoring
- Many more services, tailored to fit your needs
Analytics plus AdWords
To separate the different incoming data streams, clients that also have Google Adwords campaigns will have the accounts tied together while also getting a special filter to track exact keywords being searched by customers that are driving ad clicks. Chicago Style SEO also offers extensive, 100% customized monthly tracking reports to give you a clear snapshot of what is happening on your site. We don’t use “dashboards” that treat you like every other business out there; we tailor your report so it’s reporting exactly what you need and nothing more…or less.
Along with Analytics reports to highlight key metrics like traffic, time on site, bounce rate, etc., we have custom pay-per-click (PPC) reports, and keyword ranking reports. These become invaluable for increasing revenue as they allow you to focus on what works and eliminate wasteful spending on ineffective efforts.