Internet Marketing: Paid Placement

Paid placement is the fastest and easiest way to build traffic to a site. And, because it is so easy to track the ROI, there is no reason not to use it continually throughout the lifetime of your website.  Some of the major reasons to use paid placement:

• Organic SEO takes time – paid placement takes relatively little setup time and usually begins working the moment you start paying for it.  New sites or sites that are looking for fast traffic can start building a customer base right away.
• Keyword research – Google Adwords and similar paid placement are by far the best means to test the amount of traffic and conversion rates of keywords before making significant efforts to rank naturally for them.
• Testing traffic potential from individual websites – Banner ads and the like are a great way to test the traffic from a potential partner site or link building target. It also gives you a contact and a good relationship with the site from the beginning.
• Exposure to new customers – Banner ads and product feeds are usually on high visibility websites that attract many customers that might never find your site through traditional means.
• Branding – Although it is much harder to track, all forms of paid placement include a small bit of branding, as even users who don’t click your ads are likely to see them.
• Testing page layout and copy – Creating custom landing pages is a great way to increase ROI in general, but can also be used to test how customers will react to on-site changes.

At Chicago Style SEO, we will look at what makes you unique (needs, industry, website, etc) and make recommendations in the following areas:

Pay Per Click Campaigns

There are very few instances where PPC campaigns are not a strong starting point to getting new traffic. Google Adwords is usually the logical starting point, followed closely by Yahoo and MSN. Depending on the industry and your budget , there are many more options to try after the big three.

Internet Advertising (Banner Ads and the like)

Chicago Style SEO will research all the best services and sites to place your ads. We will then create, monitor, and continually test the ads to ensure excellent performance.

Custom Landing Pages

Custom landing pages are a powerful tool to increase the percentage of visitors to your site being converted into customers.  Once the paid placement campaigns are stable and showing good ROI, Chicago Style SEO will recommend creating and testing new custom landing pages for all campaigns.

Product Feed Placement

Google Base, being free, is a no brainer for any site with tangible products.  Chicago Style SEO will create, optimize (yes, there are SEO considerations for product feeds, and yes, it can make quite a difference) and submit your monthly feed.  After the feed is optimized and working well with Google, there are quite a few other paid placement options specifically for product feeds.