In the early days of the web, Internet advertising was far too over hyped. The bubble eventually burst and ads have since gotten quite a bad reputation. Although, the market is starting to catch up, this means that there are often very under priced opportunities waiting to be found. The best part about advertising on the Internet is that, unlike traditional advertising, you can tie a direct return on investment to your campaign.
As with everything, we recommend tying your campaign to a very strong tracking analytics package. Aside from the branding benefit, this will let you know exactly how much each and every ad is worth to your bottom line.
Banner Ads
The key to great advertising on the Internet starts with a good deal of research. 
It is often good to start with a few of the larger ad networks to find out which types of sites provide the best customers. Once we have the research in hand, we can expand the search to find sites to deal with directly, which often ends up costing far less. Chicago Style SEO will research, monitor, and manage your ad spend and campaign progress.
Affiliate Advertising
If your particular service or product are right for it, affiliate marketing can be a huge boon. One great thing about affiliates is that you pay for performance, not for traffic. You can decide an acceptable commission rate (often around 5%) which you will pay only after a successful transaction. With affiliate marketing, there are quite a few headaches that come with trying to run your own program. At Chicago Style SEO, in all but the largest of clients, we would recommend using one or more of the full service programs already out there to save this hassle.
