Landing Pages – Maximizing Current Traffic

There is a point in Pay Per Click campaigns, and other advertising, where return on investment maximizes. This is the point where it costs you more and more month to convert fewer and fewer customers.This is where custom landing pages come to the rescue. With any decent amount of traffic, it becomes much more financially sound to try to increase the conversion rate even by 1-2% than to try to increase traffic by 25%. Not only does it cost less, but you will actually end up with more customers!

At Chicago Style SEO, our experiences with many customers and industries over the years has taught us a lot about solid landing page construction. From the very beginning, our designs will usually have a very strong, positive impact on conversion rates. But we never stop with good enough…

Multi-Variance Testing

Using Landing Page Optimizer, we will create different versions of the main sections of the landing page. These are then placed into automated rotations that try all the various combinations and test them against each other as well as the original. Once enough data has been gathered to remove anomalies, the winner will be permanently instituted as the landing page.