Internet Marketing: Search Engine Optimization

The vast majority of Internet searches are done on Google, Yahoo, and MSN. Google accounts for more that 50% of all searches, with billions of them performed each month. For most business owners, these numbers are impossible to ignore. Chicago Style SEO is the expert you need to first discover which searches will convert to paying customers, and second, get your site returned at the top for those terms.

On Site SEO

The core, most important step in Search Engine Optimization (SEO) is modifying your site to maximize its potential to rank high with the search engines. You need the search engines to love your web site. Usually this simply requires some minor tweaking to the pages, but occasionally will require more in depth work.

Link Building

The next step in the SEO ladder is link building. Google (and the other search engines) treat links on other sites like votes for your website. The more votes you get, the higher you are likely to rank for certain search phrases. The best links also provide you with solid traffic that is totally independent of the search engines as readers pass from one site to yours. Chicago Style SEO will analyze your industry and develop a road map of all the places that might be willing to link to your site. We then methodically and meticulously contact those sites, working on convincing them to link to your site.

Competitive Analysis

One of the great things about the internet is that you can learn from other sites’ successes and failures by watching them. Chicago Style SEO will analyze your competition and provide you with a detailed report highlighting the best ways to learn from and out do your competitors.

Blog Optimization

Most companies are coming to the realization that a blog is a necessary tool for a variety of reasons. At Chicago Style SEO, we understand that writing the blog is just half of it. We will optimize your blog so it works harder for you. We will teach you very simple techniques to use in your writing that will help make it a better target for inbound links and an indispensable tool for search engine ranking.