Competitors, both online and off, give quite a bit of information without even meaning to. On the internet, we can find and use this information to improve your website and beat out the rest. Chicago Style SEO will provide a detailed report about your competitors:
- Ad spend – Chicago Style SEO will find out how much your competitors are spending, which websites are being advertised on, and the keywords, products, and/or services being advertised. You can avoid costly mistakes that they have already made or find overlooked money makers.
- On Site Factors – Which products or services are prominent on your competitors’ sites? Are they using technology or offerings in ways you should mimic?
- Keywords and Rankings – Which keywords are they targeting? Which keywords and rankings will bring traffic in volume with high conversions? Are there good keywords with less competition?
- News sites and blogs – Analyzing your competition is a great way to find out which news outlets and blogs write about your niche. This is a great way to start a press contact list for press releases and other communiques.
- Backlinks – High ranking websites are the best place to start looking for backlinks. Chicago Style SEO will find the backlinks that all the high ranking sites have in common. If they link to the competition, they will link to you too. After these are exhausted, the other backlinks can be vetted as well.
An in depth competitive analysis is one of the most important and easiest starting places on your journey to dominating the search engine rankings in your market and getting more traffic.
