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SEO (Search Engine Optimization)

SEO is the process of improving a web page's organic ranking on the search results page

SEO is the process of improving a web page’s organic ranking on the search results page

What is SEO?

SEO is all about getting seen.

SEO stands for “search engine optimization” (or “synthetic engine oil,” depending on where you’re using the term). Search engine optimization is the process of improving a website’s position in search results, with the ultimate goal of acquiring the top spot in relevant keyword search results. Earning a high position in natural search results will reach a larger audience and direct more traffic to your website.

While this is the straight definition of SEO, it doesn’t necessarily explain how we perform it. There are three main types of SEO, and within each are many factors to consider for us to improve your website’s page rank.

1. On-Site SEO

On-site SEO simply refers to doing technical housekeeping on your website so that it appeals to Google’s robots and search algorithms. Google has an extensive list of requirements that it longs to satisfy in order to dub a website as trustworthy and relevant. Check to see how your website currently stacks up with our free website evaluation.

Example Local SEO Map for the search "Pizza in Chicago"

Example Local SEO Map for the search “Pizza in Chicago”

2. Local SEO

Have you ever been in a new neighborhood and needed to search for something immediately? Your search for “pizza” probably gave you a local map of nearby restaurants displayed with pins. Getting you on that map is Local SEO.

Getting your business recognized by local maps and directories is a key step in reaching the most accessible customers. Not every business gets on this map, and it’s our job to make sure you show up for every search related to your services. As a local business ourself, we pride ourselves at Chicago Style SEO in understanding the unique needs of local business.

3. Off-Site SEO

As mentioned above, Google uses very complex algorithms to determine which webpages it will show for any particular search. One very important factor it considers is how many trusted, quality websites effectively “vote for” or “endorse” the page. These votes take the form of links, and also social chatter on sites like Facebook, Twitter, YouTube, etc. The more off-site support a page has, the more Google trusts it.

While there is no electoral college involved in this makeshift voting process, it is an ever-shifting system. Google constantly changes its algorithms to perfect its performance and foster the integrity of the Internet (recent changes were codenamed Panda and Penguin). This means that while there is a core set of strategies that will produce the results you want, best practices demands an ongoing awareness of how to support the authority of your website.

Content is the Glue

The best, long term method for optimizing your website for search engines is by creating quality content for your website. Google’s latest update (Penguin) places a much heavier emphasis on how good the actual body content of a web page is, as it is an increasingly relevant indicator of a website’s overall quality, authority, and trustworthiness. And while serving as a the growing SEO tool, it also helps to establish strong, ongoing customer relationships by providing them content that is useful. Content marketing is already making a huge impact on the world of SEO and its importance will only grow.