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Fortnight Feature No. 6 – Mobile Marketing

The New Mobile Idolatry

If you’ve recently walked down the street, been on the bus, or existed at all in public space, you’ve noticed that it’s a lot harder to make eye contact with people. Instead, you see the tops of their heads, as they piously crane their necks downward toward clasped palms. Such apparently widespread fealty is actually devotion of a different sort – to the glow of a smartphone screen.

Mobile phone attention

Perhaps I’ve overdramatized the rapid adoption of mobile technologies, but the impact of mobile computing on daily life has been extraordinary. And while the phone became the first host device transformed by this technology, eyeglasses and watches are next in line (with shirt buttons and shoelaces surely not far behind).

Put bluntly, mobile technology will soon just be technology. Digital access will become so ubiquitous that the current novelty of highlighting the mobile variety will become redundant. Now that computers have crashed through the walls of our homes and offices, they aren’t about to return obediently to their desktops.

Give your business a head start by adapting to this new frontier now. Below are some useful articles and resources we uncovered while looking into the evolving state of mobile marketing and technology.

Studies

40% of Internet time on mobile

68% use mobile for email, 26% for shopping

Social and mobile gaming ads better than online formats

Mobile Strategies and Tips

General

Identifying the differences in mobile marketing

Mobile advertising ecosystem explained

Optimization

Mobile and tablet optimization

8 popular mobile SEO claims refuted

 

PPC

Best practices for Mobile PPC campaigns

How to do mobile keyword research in 2013

Content

8 ways to adapt content marketing to mobile

Book Review: “Content Strategy for Mobile”

* Image source: http://www.visualnews.com/2013/01/09/we-never-look-up/

 

 

Sam Mock

Sam Mock is the Content Director at Chicago Style SEO, a full service Internet marketing firm. He can't wait for the day when writers unite to storm the gates of Google and gorge themselves on Cheez-Its in the break room. Connect with him on , and Twitter.

1 Comment

We have gone from having almost all our keywords ranking somewhere above 75+, to having five keywords in the top 10, and 10 keywords in the top 20, we have seen some real progress.

Chris Strupp, Marketing Manager – Chicago Flyhouse