Fortnight Feature No. 8 – Social Media Advertising
Social Media Advertising Can Work. Really.
Advertising pays for much of what we enjoy. And sometimes, we even enjoy the advertising itself. With regard to social media, the former is definitely true. We’re still waiting for the latter to take shape.
Facebook, Twitter, LinkedIn and other social media channels are all looking to expand and strengthen their core service to online communities, and yet so much of this depends upon their appeal to advertiser’s wallets. With their primary means of monetization resting in the hands of their advertising potential, a lot is at stake when it comes to its creative and practical integration.
The best businesses and advertisers recognize that we are in the midst of a media revolution. As the marketing ground shifts beneath our feet and everyone tries to figure out the best way to weave effective advertising into the social fabric of the Internet, those that pioneer the smartest social media advertising will securely position themselves at the top of the heap.
Below are some resources we uncovered during our two-week investigation of social media advertising. These should serve as an introduction in the various platforms, strategies, and issues surrounding the topic.