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Fortnight Feature No. 8 – Social Media Advertising

Social Media Advertising Can Work. Really.

Advertising pays for much of what we enjoy. And sometimes, we even enjoy the advertising itself. With regard to social media, the former is definitely true. We’re still waiting for the latter to take shape.old-tv-ad-social-media-advertising

Facebook, Twitter, LinkedIn and other social media channels are all looking to expand and strengthen their core service to online communities, and yet so much of this depends upon their appeal to advertiser’s wallets. With their primary means of monetization resting in the hands of their advertising potential, a lot is at stake when it comes to its creative and practical integration.

The best businesses and advertisers recognize that we are in the midst of a media revolution. As the marketing ground shifts beneath our feet and everyone tries to figure out the best way to weave effective advertising into the social fabric of the Internet, those that pioneer the smartest social media advertising will securely position themselves at the top of the heap.

Below are some resources we uncovered during our two-week investigation of social media advertising. These should serve as an introduction in the various platforms, strategies, and issues surrounding the topic.

Social Media Ads

Paid Search Beyond Google

Native Advertising

Social Media Advertising for Small Businesses

Comparing Social Media Ad Platforms

Consumers Suspicious of Social Media Marketing

Effective Online Advertising

Social Media Ad News

New FTC Limits Lend Legitimacy

SEC Allows Shareholder Communication via Social Media 

Traditional Ads Influenced by Social Media Lingo

Social Media Ad Revenue to Double by 2016


Facebook Ads Video Tutorial

Facebook Ads vs. Promoted Posts

Facebook News Feed Draws Criticism

Custom Audiences for Ad Targeting

Facebook Ad’s Subliminal Effect

FBX Retargeted Ads

Facebook Ads Done Right

Facebook Ads Done Wrong

Infographic – Facebook or LinkedIn


Basic Guide to LinkedIn Ads

B2B Marketers and LinkedIn Ads

Guide to LinkedIn PPC Ads for 2013


Twitter’s Improved Ad Tools

Twitter Reports Success of Promoted Tweets

Twitter Positioning to be Gateway via Mobile Apps

Sam Mock

Sam Mock is the Content Director at Chicago Style SEO, a full service Internet marketing firm. He can't wait for the day when writers unite to storm the gates of Google and gorge themselves on Cheez-Its in the break room. Connect with him on , and Twitter.

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