A common expression among web marketers is, links are the currency of the internet. This is because Google’s (and other search engines’) ranking algorithm rewards sites with a lot of other sites linking to it. These links from other sites are called backlinks. It is helpful to think of links back to your site as a vote for your website. Not all backlink votes are equal – some are worth more than others – but, for the most part, they all help your web site become more important and valuable in the search engines’ eyes.
At Chicago Style SEO, we begin by creating a link building assessment, which is a road map of specific strategies to build your link profile. Some strategies will have triggers, such as a special event at your company that gives us the opportunity to contact specific sites and tell them about it. Other strategies will be recommendations to change aspects of your company in ways that will attract links. Finally, there will be a list of sites that should be targeted specifically, directly, and right away.
Chicago Style SEO will go over these strategies with you and create a division of tasks and a beginning time line for taking action on all of the link building assessment’s recommendations.