Attracting customers starts with a quality website. The old cliche is true, content IS king. However, great content will only get you so far; you also need great presentation. On the Internet, this means not only graphics and layout, but also the underlying structure, architecture, and organization.
Easy-to-use navigation is extremely important for visitors to your site, and that includes the search engines’ robots. The search engines not only have to be able to navigate and understand your site, but your site has to let them know which pages have more value than others.
Chicago Style SEO will evaluate every aspect of your site, and make recommendations or direct changes as needed. Common basic problems include:
- missing meta data
- non-unique titles
- proper use of headers
- non-optimized file names
- duplicate content
- redirect issues
- multiple-domain issues
Once we have determined keywords to target, we will pick out the most appropriate pages on your site and fine tune them specifically to target those keyword phrases.