Your website must be the foundation of your Internet marketing efforts. Your site has to work—and work well—on many different levels. The problem is that websites have to please two audiences:
- People who will look at, read, and navigate the site.
- Search engines that will crawl, index (make a copy), and evaluate the site.
Websites Are Pulled in Many Directions
These two audiences want very different things. The problem is that most web designers focus on making websites for people, but ignore search engines. It is very important that people like your website. But for most businesses, it is equally-or more important-that the search engines like your website enough to list it in the search results. They will do this based on keywords that are important to the business.
You probably know if your site is appealing to people. Our free website evaluation will let you know if your website is giving the search engines what they want. In it, we look at the basics of what your site needs to be doing:
- Crawl-able navigation
- Keyword-rich URLs (not computer code)
- Title tags that guide the search engines
- Correct use of header tags
- Link integrity (broken links are bad!)
- XML site map
- Canonical homepage and site
- Fast-loading pages
- Robots.txt file
- 404 page
- Many others
If It’s Broken, We Can Fix It
We are experts at on-site SEO and we have the technical abilities to fix the site no matter what the platform or backend. We have helped companies small to huge untangle their website’s crossed wires…potentially to amazing results.
We will also be honest with you about the ROI of fixing your site. Often, we end up recommending that the site be rebuilt on a better platform in order to accomplish your SEO goals. If it makes more sense to rebuild rather than fix the site, we will let you know.
Give Us a Call
We’d be happy to talk with you about how your site’s technical structure is helping or hurting your Internet marketing efforts. You can reach us at 773.809.5002.